From the course: Create a Go-to-Market Plan

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Detail your go-to-market timeline

Detail your go-to-market timeline

From the course: Create a Go-to-Market Plan

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Detail your go-to-market timeline

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- [Instructor] I've been asked by marketing professionals how long should it take to go to market with a new product. What's the appropriate length of GTM timeline? The best answer? It depends on the complexity of your product and your market, both can determine your GTM planning timeline. In a perfect world, four months is a good length. Your timeline may be similar or you may need additional time, depending on your market and the results of your initial product testing. However, having a well defined timeline gives you the parameters and some flexibility to adjust as necessary for a successful go to market launch. If you had to start four months out from launch date, what would you need to think about? For a technology client, here's the gist of their timeline and focus. Four months out from their launch, my tech client is focused on alpha testing internally, the logo is designed and their lawyer actively worked on the…

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