From the course: Marketing Foundations: Customer Decision Journey
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Determine touch points
From the course: Marketing Foundations: Customer Decision Journey
Determine touch points
- What's the best way to determine which touch points are most relevant for your brand across each stage of your customer's decision journey? Start by reading all the data you have available to provide insight, review your buyer personas, and qualitative or quantitative research you have to understand which touch points customers want to consult to find information about your product or service. Do customers prefer to find information on your website or on peer blogs or read peer reviews? Do they have a favorite magazine where you should place a print ad? Does your customer receive monthly invoices where you can provide information after the purchase? Once you choose the touch points, you'll need to decide when your messaging should appear. If in social media, does your customer work during the day and check social media sites at night? Or if your customer works the night shift in a restaurant, maybe you might run a TV ad…
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