From the course: Content Marketing: ROI
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Determining distribution channels for content
From the course: Content Marketing: ROI
Determining distribution channels for content
- [Narrator] What's the point of creating great content if no one consumes it? This is why you must pay attention to where your content is distributed. A content distribution strategy helps get your content in front of your ideal audience, not just any audience. Before you can develop a distribution strategy, you need to take a few important steps. First, identify where your target audience is most active. You need to understand this first so you can distribute content where you'll get the greatest return and impact. For example, are they on social media? If so, which platforms do they spend most of their time on? If they visit your website, what pages do they visit most? Or do they tune into your live events or listen to your podcasts? To gain insight on where they are, review analytics available to you, from Google Analytics, data from social media management tools, like Sprout Social, or from the platforms…
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