From the course: Create a Go-to-Market Plan

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Develop buyer personas and product use cases

Develop buyer personas and product use cases

From the course: Create a Go-to-Market Plan

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Develop buyer personas and product use cases

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- [Instructor] For your GTM plan, you've broken down your customer base and you've learned as much as you can about each one of these groups in the market. The next step is marketing segmentation which helps you carve customer subgroups, help connect product benefits to specific needs in the subgroups, target your advertising and promotional efforts effectively. A subgroup is a smaller group within your target audience based on demographics, such as gender, age, location, ethnicity, education, and income. It's what you learn about these subgroups that helps you shape messages and the content you share moving customers more quickly from awareness to purchase. Let's take it a step further to develop the buyer persona, which is a fictional character that represents your ideal customer. You create detailed profiling with demographics, psychographics, and motivations. So, how do you develop a buyer persona? By defining…

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