From the course: Marketing Your Professional Service

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Develop a content strategy

Develop a content strategy

From the course: Marketing Your Professional Service

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Develop a content strategy

- If you paid attention to anything in marketing these days, you've heard the word content. You've heard people talk about content being king. I'm here to tell you it's air today. It powers almost every single channel. But don't let that scare you because a lot of people look at content as just another tactic or stuff they have to do. But I'm here to tell you less is more, but with a plan. You don't need more content. You need very focused content that is very intent on attracting and guiding a customer journey. Think of content as the voice of strategy. Now, the first way to determine what content you should write, what should be in your plan is to do something that a lot of SEO folks call keyword research. Now don't let that intimidate you, either. It's not just for search engine optimization. What keyword research allows you to do is discover what people actually are looking for, what questions they actually are asking,…

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