From the course: Marketing Communications
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Develop messages that resonate
From the course: Marketing Communications
Develop messages that resonate
- When it comes to creating messages, you have to keep in mind the thousands of signals your customer receives on a daily basis. Knowing it's a noisy landscape, it's your job to deliver communication that rises above all the clutter and leaves a lasting impression. How do you stand out when there's so much competition? Here are four tips you can apply when you're creating messages for a campaign, a news event, your product launch, or for your overall messaging of your brand. Tip number one. Create messages that your consumer understands. Messages shouldn't go above anyone's head or fly too low under the radar. As simple as this sounds, you may have to make sure the construction of your message makes sense immediately to your audience. They shouldn't have to think too long or too hard about your message. Ask yourself, will our audience realize the point we're trying to make? You want to make your messages clear…
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