From the course: Brand and Marketing Integration
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Develop a process
- Strategy is only as good as its execution. The truth is, I've seen some amazing strategies. But if you don't implement them correctly, they're worthless. You need a process if you're going to integrate, and you need a process to get buy-in from your peers, and most importantly, from your leadership. Let me share with you how. First, describe each step in the process. Many processes begin with a project kickoff meeting and brief. Make sure to include steps for strategic and creative development, revisions and approvals at each step. For each step, determine which teams to involve. In addition to marketing groups, this usually includes business units, product development, legal and more. From this list, assign each team a specific role. Many companies use RACI, a model that specifies those who are responsible, accountable, consulted or informed. You can learn more about RACI through an online search or the how…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.