From the course: Introduction to Content Marketing

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Developing a stack strategy for content technology

Developing a stack strategy for content technology

From the course: Introduction to Content Marketing

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Developing a stack strategy for content technology

- Marketers today find themselves using at least 10 different technologies. Content marketers are no exception. How do you manage this complex reality? Develop a strategy for your content technology stack. Let's walk through three elements of a stack strategy. The first element is partnership. Partner with marketing and information technology from the beginning, so your content technology will work well with your company's overall technology stack. For example, when Rishi Dave was CMO of Dun & Bradstreet, he not only pioneered their content marketing program, he also forged a strong partnership between marketing and information technology that resulted in a content-friendly technology stack. The second element is roadmap. Understand where you content technology is now, where it's going, and where you'd like it go. Take some time to identify key gaps in the features or functionality. Keep up with the roadmaps of your most…

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