From the course: Market Research Foundations
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Diary studies
- What if I told you there's a way to get real-time insights in the moment whenever somebody uses your product? That'd be amazing, right? Well diary studies let you do just that. Diary studies are all about recording behavior when it happens. They help you explore the moments that matter, by capturing them at the moment they happen. Let's say you go on a diet and log everything you eat when you eat it. That's a diary study. And in time you'll start seeing trends about your eating habits. Diary studies have been around for ages. What's new here is the mobile element. We have our phones with us 24/7. It has never been easier to snap a selfie, record your phone screen, take screenshots, or text a quick survey. And because it's so easy, participants are willing to do it. You get to witness authentic moments where they happen, as they happen, no matter what time of day. Let me tell you a couple stories from my past…
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