From the course: Content Marketing: Producing and Promoting Live Video

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Different live video platforms

Different live video platforms

From the course: Content Marketing: Producing and Promoting Live Video

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Different live video platforms

- Before we dive deeper into creating live video, I want to touch on a few popular platforms that you can use. The platform that you ultimately choose will depend on your target demographic and your audience, plus where they spend the most time. One of the most popular platforms to go live on is Facebook. I want to share about this platform first because there are more options for business promotion and tracking on Facebook Live. You can go live on a desktop and on your phone on Facebook. You can also go live on your business page or your personal profile. I always recommend going live on your business page because there are more options for tracking and editing your video after you go live. Here's an example of a Facebook Live that I made for my own business page. If I click here on the Edit button, it'll take me to a place that allows me to edit the video in many different ways that aren't available if I'm going live on a…

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