From the course: International Marketing Foundations
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Distribution issues
From the course: International Marketing Foundations
Distribution issues
- Your distribution channel may change when you go into new geographies. Exactly how this will impact your business is dependent upon the expansion strategy you choose to pursue. The considerations vary depending upon whether you use an export model, franchising initiative, joint venture, or direct investment effort. For example, if your business relies heavily on e-commerce purchases and the delivery of products from your facilities to the consumer via mail or package delivery services, you should be aware that these complimentary systems are not always as developed and efficient in each country. If you don't have someone on your team with skill and experience in dealing with freight forwarders, exporting paperwork and logistics planning, you want to secure the services of someone who can do this for you. The large package delivery companies can provide these services, so perhaps you won't need to add head count to get…
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