From the course: Social Media Marketing: ROI

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Document, don't create: Making social cost-effective

Document, don't create: Making social cost-effective

From the course: Social Media Marketing: ROI

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Document, don't create: Making social cost-effective

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- [Announcer] You don't have to pay to post on social media, but no channel is free. It actually can take a lot of investment in time and money to make compelling social media content, so how do you bring down the cost of production and improve your ROI? You need to document versus create. "Document, don't create," is a famous phrase from Gary Vaynerchuk who runs a successful social media agency. He talks about how people don't even get started with creating because their too worried about crafting the perfect post. Instead, you should be documenting your day, you know, posting everything you're thinking about, posting everything that you're doing, and then seeing what hits. Now, this has a major benefit, because it comes across as a lot more authentic, but also, it's a lot less costly, because you don't have to think about each individual post that you're putting out. And it works, because you can't predict what will…

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