From the course: Offline Marketing Foundations
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Door hangers
- I think it's safe to say we've all encountered our fair share of door hangers. In fact, my first experience with door hanger campaigns was at the age of 17. Now, this was before the days of Geek Squad, and I had started a mobile computer repair business with a friend of mine. I worked hard to develop a door hanger for our business that offered a special introductory price for a computer checkup, and it had a simple tagline that said something to the effect of mobile computer repair that comes straight to your door, and to prove it, we already did. Now, I can't say it was the prettiest or the best door hanger, but it worked. We delivered over 10,000 door hangers and increased our client count by 1,600 over the next three months. Door hangers are popular for a reason. They work. They're effective because people have to pay attention to them to open a door. Now, some people find this annoying, so it's important to…
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