From the course: Email Marketing: Drip Campaigns (2019)
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Drafting your emails
From the course: Email Marketing: Drip Campaigns (2019)
Drafting your emails
- [Instructor] Your first email is the most important email in our entire drip campaign. This will set the standard for what your prospects will expect later on down the line. You should not shy away from the fact that your prospect is going to now be apart of your drip campaign. Let them know what awesome value they are going to receive by being part of your database, and give them a reason to want to open your future emails. As well as this the email inbox can be a very busy place, so you want to ensure that your email subject lines capture attention. The first email that you send to your database should give what was promised, give information about the purchase, introduce the prospects to a new offering, inform the prospects about your drip campaign. Your email subject lines should spark curiosity, create urgency, and make people want to click. I'm going to give you a demonstration of how to do this within your email drip campaigns. This is an example of the very first email that…
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