From the course: Create a Go-to-Market Plan

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Drive better channel performance

Drive better channel performance

From the course: Create a Go-to-Market Plan

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Drive better channel performance

- [Instructor] When you build your go-to-market plan, you want to make sure your channel strategy includes partners best suited to help you drive channel performance. When AmerisourceBergen launched its Good Neighbor Pharmacy, GNP program, it reached over 5,000 independent retail pharmacists. Realizing the additional reach of its channel partner, Marixa, they extended their network to 40,000 more pharmacies. One benefit of a good channel partner is the broader reach of your product or service. When you use partners as a part of your channel strategy, you'll get greater visibility, more engagement with your customers and increased sales through these relationships. However, relationships with these partners are not solely based on their ability to build a pipeline of customers. Because relationships depend on trust, shared goals and mutual benefits, it's important to get to know your partners and vice versa. Before…

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