From the course: SEO: Ecommerce Strategies
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Ecommerce URL structure
- [Instructor] URLs are very important with regards to search engine optimization. They can help search engines to gain a good understanding of what a webpage is all about in more ways than one. So firstly, you have the HTTPS or the HTTP prefix. Now, this indicates to the search engines and to users whether or not your website is secure. So if you're utilizing the HTTPS prefix then this signifies that your website is secure. But if you're only utilizing the HTTP prefix in your URL then this is an indicator that your website is not secure. And not only will this impact your SEO but this can also harm your conversion rates. So here are some major steps that you should take to help to secure your website. Firstly, ensure that you host with a dedicated IP address. You want to make sure you buy a certificate. You also want to activate your security certificate on your website and install the certificate on your site as well and…
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