From the course: Agile Rebranding
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Effectively work with designers
- The tension between marketing and design is real, so why is it important to work with design? Marketers can't do a rebrand alone because rebranding tends to touch on visual components that customers end up interacting with, whether it's paid ads, the website, landing pages, or emails. These are elements where the design can communicate a ton of subconscious signals about what your brand stands for. In this lesson, we're going to codify how marketers can better work with designers and make your designer's lives easier. This is such a common pairing in work environments and I want marketers to take more ownership for making the relationship productive. First, the most important thing is to focus on what you want the design to do not what your personal preference is for the execution. What do I mean by that? A lot of times, marketers will just react personally to the design, and that creates a lot of cycles of designers…
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