From the course: Email Marketing: Drip Campaigns (2019)
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Email automation
From the course: Email Marketing: Drip Campaigns (2019)
Email automation
- [Instructor] Our email inbox is constantly full to the brim each and every day with offers flying at us left, right, and center. How do we ensure that our email automation series is not simply ignored by our prospects but actually consumed in a way that brings them value? In order to achieve this, our drip campaigns should have a consistent theme, relate to the purchase or free giveaway, provide additional content, lead to a sale, and have a time limit where possible. You want to ensure that all of your emails in your drip campaign have a consistent theme and relate to the same thing. They are on your database for a reason. So make sure you're sending them emails that pertain to that reason. Whatever their product that they bought or the free giveaway that they downloaded was, that should relate to the emails that you send in your drip campaign. You also want to provide additional content for your emails. You're not only trying to sell. But your emails should lead to some sort of a…
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