From the course: Email Marketing: Drip Campaigns (2019)

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Email content

Email content

From the course: Email Marketing: Drip Campaigns (2019)

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Email content

- [Instructor] After doing all of the hard work to attract your leads to your database, the last thing you want to do is send them emails that does not resonate with them and ultimately leaves them disengaged. In this movie, I will go over a few simple examples of emails that you can add to your Drip campaign for maximum engagement at each level. So, when you're creating your Drip campaigns for those who are leads and have not made their first purchase, there's a specific way in which you want to construct those emails. These are people who have not yet made a purchase from you so you want to offer them a trip wire product. A trip wire product is normally a low cost product that gets them introduced and used to buying from your business. When you're creating your Drip campaigns for those who have already tripped your trip wire, you want to construct those emails in a different, unique way. You actually want these people to purchase something additional from you whether it be a product…

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