From the course: Marketing Your Event
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- [Instructor] Email. Event marketers often report email to be the single most effective tactic for event marketing. However, as we know, most marketing tactics work alongside each other and it can take several pieces of communication to convert to a sale. It is true, however, that email marketing is the marketing tactic most likely to be the final piece of communication before the sale. If you have an email database for your target audience, you have a headstart with your event marketing. If you don't, you might need to consider purchasing a list if you can find something suitable. Consider the stages of event marketing, your key messages and plan a series of emails starting with announcing the event, emails detailing all the why, who, what, where, when and how details, plus emails counting down to the event to push registrations. If you have tiered pricing and deadlines, such as an early bird, that's a reason to email. And don't forget to segment your list and send separate…
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