From the course: Create Your Brand Message Strategy
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Empower customers to chose you
From the course: Create Your Brand Message Strategy
Empower customers to chose you
- What happens the minute you try to sell someone, convinced them of your value, or tell them all the reasons they should choose you? They back up. What you we're about to learn, I believe, is the most powerful of all brand message strategies. How to empower your ideal customers to choose you? By knowing them so well, making them feel seen, heard, and understood, you are creating the right circumstances for your ideal customers to choose you. If you take their power of choice away, or it's not clear that your brand message is speaking specifically to them, there's a considerable chance they will not choose you. The solution is self-identifying questions and statements. In your brand messaging, you want to pose questions and make statements that are so characteristic of who they are, how they behave, and how they think, they can't help but wonder how you know them so well. But you do because you've taken the time…
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