From the course: Public Relations Foundations
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Engaging with media during a crisis
From the course: Public Relations Foundations
Engaging with media during a crisis
- Working with the media means being prepared to answer critical questions and you're also available to share important updates. Delivering credible and timely information is a crucial part of your crisis communications program. Map out the best ways to engage with the media so they can better assist you in delivering public communication more effectively and at a time when speed and accuracy are paramount. There are a few best practices when dealing with the media during a crisis. I always make sure to establish a hub for information. The media, bloggers, and influencers are out there looking for information, especially during a crisis. Because there are so many different areas of the company that communicate thanks to social media, it's imperative to establish a media headquarters or hub. For example, use your website to disseminate information. You also have to know exactly who on your crisis team is communicating officially about a situation through what channels. Communication…
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