From the course: Introduction to Social Media Strategy
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Establishing your tone of voice
From the course: Introduction to Social Media Strategy
Establishing your tone of voice
- Participating in social media is all about being your authentic self, so before you get started it helps to ask yourself what the authentic self looks and sounds like for your brand. Will you be funny, bold, daring even, or do you want to keep things a bit more serious and polished? Both of these directions work in social media as long as you're consistent in all of your communication. To help with that it's a good idea to formalize your tone of voice. In this video, I want to share my approach to that. Your tone of voice is like the personality of your brand or company. It's a reflection of your company's culture and how you are unique. Take a look at these two brands who talk in a very different tone of voice. Here's a Twitter post from Innocent Drinks. Innocent Drinks is a beverage company and they have been very successful with a funny, irreverent approach to social media. Grocery chain Whole Foods takes a very…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.