From the course: Create a Go-to-Market Plan
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Evaluate KPIs and metrics
- [Instructor] The KPIs and metrics you select will ultimately help you and your team understand the effectiveness of your GTM planning and the accuracy of your sales predictions. And from that, you'll know the overall effectiveness of your product launch. Let's talk about how evaluating your KPIs works in practice. Of course, evaluating tactics and benchmarking progress should be in conjunction with your sales, technical, and customer service teams, too. You want to review additional data from these areas of the organization so everyone has a complete picture of the customer journey. We'll use a veteran's technology company as an example. The company predicts it's going to make $500,000 in revenue yearly. They're anticipating 25% of that revenue will be from the release of a new medical alert system and health monitoring product. This means the new product needs to generate $125,000 in annual product sales to reach the…
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