From the course: Create a Go-to-Market Plan

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Evaluate promos and offers

Evaluate promos and offers

From the course: Create a Go-to-Market Plan

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Evaluate promos and offers

- [Instructor] Everyone loves a good deal especially when the deal comes with a product of value. The best one way to get your buyers interested right from the start is to determine a great introductory offer. Here are three ways that you can package your offer or promotion at launch. First is the invitation to try or sample the product. It's as simple as come to our store and try a free X, or we'll deliver your free sample to your house, or we'll give you a free trial for 30 days to test our product online. Once you get the consumer to try the product, they're hooked. Now think about your product and ask these questions. Is there small sample for your customer to try? You can mail the sample to your customer for free. Should the product be in-store or is it easier to ship it to your customer? If an in-store sample is a good experience, it can lead to a quicker sale. Can the customer experience the trial on her or his own?…

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