From the course: Create a Go-to-Market Plan
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Evolve your GTM measurement model
From the course: Create a Go-to-Market Plan
Evolve your GTM measurement model
- Let's say you've gone through all of the steps and you've built your GTM plan for launch. This is your masterpiece. The plan is carved in stone and not to be altered right? Not quite. Even though you've built your plan to be a solid approach to measurement, be flexible. This means being agile with your model, changing course or tweaking your evaluation to accommodate your customers. I recommend benchmarking data at launch and then a couple of months of measurement and analysis will start to show you patterns of what is and isn't working. However, it's not until four to six months out that you really begin to see consumer behavioral preferences related to your product and market trends. Here's some questions you should ask your team when assessing the effectiveness of your measurement model. Are your company's business objectives still the same? Here's a chart I've used to show common business objectives, realizing…
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