From the course: Leading a Marketing Team
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Examine your resources
- As a marketing leader, you are now responsible for a bundle of resources that you'll need to get the job done. Those resources include human resources, your team, and also include financial resources in the form of a budget. But a good leader thinks about resources beyond just human and financial. You may have tangible resources like physical products and distribution outlets. You may have intangible resources like brand reputations. And you have resources in the form of relationships. You have internal relationships like with your peers, and you have plenty of external relationships with your customers, your suppliers, and your marketing services firms. So start your new role by taking a careful inventory of your resources and commit to being a responsible steward of them. Ask yourself, what exactly do I have on hand? What condition are they in? Do I have the right resources and enough to accomplish my goals? Now,…
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