From the course: Create Your Brand Message Strategy
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Expand with multiple audiences
From the course: Create Your Brand Message Strategy
Expand with multiple audiences
- [Instructor] What if there was a way to redefine niche marketing so that instead of a niche seeming narrow and constrictive, it was expansive and offered multiple opportunities. The traditional definition of niche is to do one thing for one audience, which may seem limiting, creatively stifling, and perhaps, be a risky business model. In today's fast changing world, it's quite possible something could come along to make your business or an entire industry, less relevant. We need a business model that allows us to stay current, evolve, and provide as much security as possible. It's what I call a business model of multiples. A business model of multiples is based on being very well known for an area of expertise for which there are multiple income streams with multiple audiences. The first thing you want to do is find out if your business is recognizable for an area of expertise. Here's how you check. Imagine you're…
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