From the course: Content Marketing Foundations
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Experimenting beyond best practices
From the course: Content Marketing Foundations
Experimenting beyond best practices
- Best practices are actually the results of experiments that paid off. These established rules are helpful for getting started with content marketing and adapting what's worked for others for your own campaigns. But slowly relying on best practices can limit the results you're able to achieve because many of these successful approaches become less effective over time. Instead, use some of your resources to experiment and find out what works to drive results. In this process, you'll discover your own best practices. Experimenting with content can mean testing changes, looking into small details like blog post timing, or innovating on a larger scale like launching a series on a new platform. To get started, identify what aspects of your content marketing program you want to test. There's three categories of activities worth testing. Areas that aren't working, areas that could use improvement, and areas that are performing…
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