From the course: Marketing to Diverse Audiences
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Explore audience nuances
From the course: Marketing to Diverse Audiences
Explore audience nuances
(upbeat music) - I've got a pretty solid view of Fifth Avenue right here. I'm on the third floor of the Empire State Building. I've got cars, I've got people, I've got cabs, I've got stores, I've got everything. A couple things to know here, one, my view is completely fixed. I can't change where the building is, where the floor is, and the angle that I have from the window. The other thing to remember is that when I change my viewpoint, if I go to a different floor, if I go to another edge, or another area where you can see things, my vantage point changes. So now I'm on the 28th floor, view totally changed. I can still see people, but I can't see the same details, but I see a beautiful skyline. I'm eye level with some buildings. I'm seeing construction. As a marketer, your perspective changes the higher you go. This might be the same building, but the angle is different, the things that are getting in the way of what used to be clear are everywhere, and so you have to figure out how…
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