From the course: Social Media Marketing: ROI

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Facebook performance improvement tactics

Facebook performance improvement tactics

From the course: Social Media Marketing: ROI

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Facebook performance improvement tactics

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- [Instructor] If Facebook is your channel, you want to know what tactics work so you can take the shortcut to ROI. Best practices change frequently and not every tactic will work for your business. But here are a few ideas to inspire you. Facebook groups are the new pages. Organic posts get a lot less traction nowadays. You don't reach as much of your audience, but Facebook is actively favoring group posts in the newsfeed and in notifications. Be careful to follow group etiquette when you join a group, and if you start your own, make sure you decide from the beginning whether it's for hardcore fans or for a wider audience. Think about Facebook's incentives. They are trying to beat YouTube and TikTok, so give them what they want by posting videos natively on Facebook. Do not link out. Square videos that grab attention in less than three seconds and have captions are likely to work the best. The average age of a…

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