From the course: Advanced SEO: Search Factors

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Featured snippet formats

Featured snippet formats

From the course: Advanced SEO: Search Factors

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Featured snippet formats

- [Instructor] Featured Snippets changed the way they display their content, depending on the search query. The information can appear as a paragraph, a list or a table. Here, I'm going to do a search for how many innings are in a baseball game. And here we have an example of a paragraph. Next, let's do a search for how to tie a tie. In this example we can see a list format and these lists can be ordered or unordered. In this example we can also see that Google has pulled an image from the page. If I do a search for a list of colors in French, we can see an unordered list. I can try a search for MacBook models, and we get a good example of how a table might appear. Now, Google doesn't always get it right, they may drop table headers, turn paragraphs into lists and so on, and we'll see how we can use this to our advantage later, but Google is working to improve these snippets. So the examples I showed you may even be…

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