From the course: Managing Brand Reputation
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Final challenge questions to get you started
From the course: Managing Brand Reputation
Final challenge questions to get you started
- How can we perform ongoing marketing reputation management, have a healthy system, and dedicated team in place to be able to consistently monitor your brand's reputation? This includes an improved game plan on how to deal with negative customer responses, ongoing surveys with your brand critics, and transparent and timely responses to issues and positive reviews. Now it's time for a challenge. Let's start with some questions. I'm not going to be able to answer these questions for you, but by answering them for your brand or business, you'll get a good idea on how to handle your reputation management. Here's the questions. How can you better manage your brand's reputation using the right software tool? What is one marketing reputation issue that has come up for your brand in the past? Think of one of more team members who could handle similar issues in the future. What is approved content you could create that would stop this issue from becoming a repeat issue? Remember that these…
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