From the course: Marketing Foundations: Personalization

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Finding new opportunities within your data

Finding new opportunities within your data

From the course: Marketing Foundations: Personalization

Start my 1-month free trial

Finding new opportunities within your data

- A lot of companies miss out on personalization opportunities because they never move past their assumptions about their shoppers. They rely on false assumptions or dated insights. Your existing knowledge is just the starting point, which is exciting because there's so much more potential too. Now I'm going to show you some advanced personalization opportunities that move beyond existing knowledge. So the first layer to get right is your existing knowledge insights. The next layer to move into is new research insights. That's where you find new data or run different personalization focused experiments to generate new personalization insights. Within these two levels, you want to always be testing and validating which insights actually provide return to your organization. And only then after you've proven the personalization approach is at work should you move to the third layer, and that's automation. That's where you embed these insights into the organization through your…

Contents