From the course: Content Marketing for Social Media
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Finding the right content types
From the course: Content Marketing for Social Media
Finding the right content types
- If you think your content marketing can win on social media by sharing links to your blog posts, it's time to think again. You'll need to consider what content formats work well on the social networks you choose to engage. So, to help you plan, let's walk through three key formats and where they work best. For one, photos are a great starting point to expand your social media repertoire. Humans are visual creatures, and images will help your content stand out as people scroll through their newsfeeds. This is particularly the case on the photo sharing app Instagram, but eye-catching photos are also key to both Pinterest and Facebook. For starters, you could share behind the scenes snapshots, images of your product in action, or create little graphics featuring interesting facts or quotes. A stylist or fitness coach could share before and after photos of customers, while a restaurant might feature images of…
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