From the course: Content Marketing for Social Media
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Finding the right features
From the course: Content Marketing for Social Media
Finding the right features
- If imitation is the highest form of flattery then social networks must like each other a lot. Social networks borrow successful features like disappearing stories from one another. Get to know these key features so your content marketing can succeed. To help you start, I'm going to walk through three key features on major social networks. First up, let's talk about altorithms, perhaps the defining feature of today's social media platforms from Facebook to LinkedIn and Twitter. Rather than displaying content in order of how recently it was posted, news feeds prioritize content based on factors such as how much engagement a post has had, and the credibility of the profile posting it. So think quality and relevance over quantity. Tapping in to pop culture and current events is a great way to drive engagement. As an example, HubSpot released a video about Marvel's marketing strategy to coincide with the release of "The…
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