From the course: Create Your Brand Message Strategy
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Finding your unique perspective
From the course: Create Your Brand Message Strategy
Finding your unique perspective
- Would you like to know how to stand out and make competition almost irrelevant? Hardly any business today is alone in their field, there's bound to be competition. We often try to point out our differentiators our unique value propositions, or maybe we make promises of providing the highest quality, best customer service or an exceptional experience. The problem is with very little effort any one of your competitors can match or surpass your business on any one if not all of these key selling points. What is not matchable is your business's unique perspective. Your unique perspective is how you see, what you do differently than anyone else and because it's a combination of four elements, it's unmatchable by anyone else. I like to think of it as the DNA of a company but the truth is, it's even more unique than DNA. You know how siblings in the same family can be very different and even recall events in the same family…
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