From the course: Consumer Behavior Trends: Meet the Postmodern Consumer

Forget what you know about consumer behavior

From the course: Consumer Behavior Trends: Meet the Postmodern Consumer

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Forget what you know about consumer behavior

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- This is an audio course. Thank you for listening. - [Instructor] These days, many consumers defy categorization. Sometimes, deliberately. Their lives are a work in progress and always in beta. So how do marketers connect with these consumers? You are about to find out. I'm Michael Solomon, and I'm passionate about the extraordinary world of the ordinary consumer. As a marketing professor, industry consultant, author and speaker, I've studied marketplace trends for over 40 years. But we've never witnessed the kind of disruptions that are brewing today. One disruption I'm watching carefully, is that traditional, large scale market segmentation strategies no longer work so well in an environment where each of us is literally a market of one. Marketers need to move away from trying to paint their customers with broad brushstrokes, and toward a more nuanced, detailed style, that captures the identity changes they experience literally almost every day. I call these customers the new chameleons. In my LinkedIn learning course, we'll explore these new chameleons and the many ways their relationships with companies are changing. In today's competitive and fast moving business environment, you're either on the train or under it. So join me for my new course on cutting edge trends in consumer behavior.

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