From the course: Content Marketing Foundations
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Formatting content for a frictionless experience
From the course: Content Marketing Foundations
Formatting content for a frictionless experience
- Have you ever tried to listen to a podcast but the sound is all over the place? One interview is really quiet, so you turn the volume up, only to be blasted by the host in the next episode? How about trying to read an article on your phone but the text is too tiny and frustrating to read, so you close it and you move on? Structural details like these can negatively impact the experience people have with your content, deluding its message and limiting its effectiveness over seemingly small missteps. So, it's important to format your content effectively to ensure you're giving a campaign its best chance at success. Let's review three considerations you should always account for to ensure content provides a smooth experience to your audience without unnecessary disruptions. First, understand the formatting nuances of the types of content you're creating. For example, when writing an article online, it's important to only…
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