From the course: Learning Personal Branding
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Four tips to define a target audience
From the course: Learning Personal Branding
Four tips to define a target audience
- Getting clear on your target market is essential. When it comes to marketing your services, you simply can't please everyone. Think about it, who will benefit most from your products or services? Is it single moms, college students, first time home buyers, job seekers, or people who work from home? Consumer demographics might not be top of mind for you, but let me tell you, the more clear you are on your target audience, the faster you'll grow your network and convert more customers. So let's start with a definition. A target audience is a specific group of people that are more likely to need and buy what you have to offer. So to help you find your target audience, here are four tips to zero in on the ideal consumer. First, if you currently have paying customers, then you already have a leg up here. As long as you're not going in a totally different direction with your service offerings, the best place to…
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