From the course: Learning to Write Marketing Copy
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Freewriting to get ideas down
From the course: Learning to Write Marketing Copy
Freewriting to get ideas down
- You've got your tools. The cats are exiled. The headphones are good to go. You are ready to start writing. And then you just sit there. Some folks call it writer's block. Others say that you're just bad at writing. And others walk away, figuring the ideas will just flow better another day. Here's the thing, you already have the ideas. You do. Yes, you do. Do not fib. Nod instead of shaking your head. There you go, very good, nod. You know you've already got the ideas because you decided to write. The moment you thought, "I have to write a brochure about Harrison's Helmets," your brain started working. The trick here is to get those first sentences down on paper to limber up the lobes, get the neurons firing. That's what free writing is all about. I get some eye rolls when I mention it, but it's the best tool I've ever had. Here's how you do it. Set a timer for 5 or 10 minutes. Start it. Once it starts, just…
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Contents
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Assembling your tools3m 40s
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Creating the plan2m 23s
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Freewriting to get ideas down3m 45s
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Writing the first draft1m 51s
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Observing general rules3m 42s
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Polishing the draft4m 41s
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Writing a headline5m 7s
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Testing your headlines1m 47s
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Selling the page2m 38s
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Rewriting existing copy4m 6s
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Using typography effectively3m 42s
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