From the course: Learning to Write Marketing Copy

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Freewriting to get ideas down

Freewriting to get ideas down

From the course: Learning to Write Marketing Copy

Start my 1-month free trial

Freewriting to get ideas down

- You've got your tools. The cats are exiled. The headphones are good to go. You are ready to start writing. And then you just sit there. Some folks call it writer's block. Others say that you're just bad at writing. And others walk away, figuring the ideas will just flow better another day. Here's the thing, you already have the ideas. You do. Yes, you do. Do not fib. Nod instead of shaking your head. There you go, very good, nod. You know you've already got the ideas because you decided to write. The moment you thought, "I have to write a brochure about Harrison's Helmets," your brain started working. The trick here is to get those first sentences down on paper to limber up the lobes, get the neurons firing. That's what free writing is all about. I get some eye rolls when I mention it, but it's the best tool I've ever had. Here's how you do it. Set a timer for 5 or 10 minutes. Start it. Once it starts, just…

Contents