From the course: Marketing Foundations: The Marketing Funnel
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Funnel segment: Desire or consideration
From the course: Marketing Foundations: The Marketing Funnel
Funnel segment: Desire or consideration
- If you were successful at the interest stage, you've now got a consumer who is considering making a purchase. At this point a consumer is looking for reviews, reading testimonials, talking with their peers, comparing prices, and perhaps reaching out with key questions. The consumer is also developing a favorable disposition based on their experience in the previous stages. What's the attention to detail like with your company? Does your site load fast? Was your customer service team responsive? Did your social media resonate with them? Things of that nature. It's here in the journey that your consumer is convincing themselves they're ready to take the plunge. And you're convincing them that this is the best decision by reinforcing everything that they've learned up to this point. Now of all the stages in the marketing funnel this is the one that gets morphed most from model to model. And this is because it's often the…
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