From the course: Marketing Foundations: The Marketing Funnel
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Funnel segment: Interest
From the course: Marketing Foundations: The Marketing Funnel
Funnel segment: Interest
- At this point, you've secured the attention of your prospect. Congrats. You've entered the second stage of the funnel, interest. Here, your goal is to reinforce that the prospect is in the right place and guide them towards what they need to know about your offering. It's here they'll look to learn more about the product or service, but they're not actively vetting your company. That comes later. Now, it's fairly easy to overlook this step and rush the consumer to the finish line. This problem is incredibly common. Just think how many ads you've clicked on, or brands you've tried to explore, and there was an absolute disconnect when you arrived. Your sale is not assured just because you've moved a consumer into a state of interest. You now need to give them resources relevant to their mindset so they generate a desire for what you're selling. The consumer of today has knowledge available on demand. They…
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