From the course: Marketing Foundations: The Marketing Funnel
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Funnel segment: Loyalty and advocacy
From the course: Marketing Foundations: The Marketing Funnel
Funnel segment: Loyalty and advocacy
- The final stage of the funnel is where most companies fall flat. The deal is done, so what is there left to do? Sure, you can send repeat offers and keep the customer aware of what else you're selling. But the most successful brands create a user who will advocate. Any consumer that advocates for you and spreads the word about your products in a positive manner is a brand promoter. It's important to be working towards creating brand promoters. These customers recommend you, share your content and spread the word about what you and your brand stand for. The best promoters start sharing content about you online. It could be amongst their colleagues in a professional space such as LinkedIn or publishing an Instagram of your product in use. The New York Times conducted a study to understand why brand promoters share and they found four reasons. The first is to bring valuable and entertaining content to one another. The…
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