From the course: Marketing Communications
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Get your brand ambassadors on board
From the course: Marketing Communications
Get your brand ambassadors on board
- Marketers know the value of brand ambassadors. These brand champions are loyal fans who want to be involved in the building of your brand. At the same time, when you include them in your marketing programs, they're also happy to share the great experiences they've had with your products. When you have brand champions, these individuals will amplify your messages, recommend your products and share your content without being asked. They believe in your brand, your values and what you deliver to the market. Every company needs champions, but not many companies are taking the time or the right steps to build their champions. Here are several tips to ignite your brand ambassadors in an effort to increase your reach and your engagement through their networks. As trusted peers, they can move others to action. Number one, involve your brand ambassadors in your marketing activities. Your brand champions will let you know what…
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