From the course: Introduction to Content Marketing
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Getting content technology basics
From the course: Introduction to Content Marketing
Getting content technology basics
- There are a least 7,000 marketing technologies. The question is not whether a tool exists to help your content marketing program, the question is which tool, or combination of tools? Let's walk through three common options to make choosing your technology less overwhelming and more productive. I find these options hold true, regardless of your company's size. One option is to supplement the technology your company already has with a few tools. I find tools that accelerate planning and reviewing content, can fill big gaps in the web, email, and other technology most companies have. For example, MarketMuse automates analysis to identify topics, you might want to cover in your content, which is very useful for planning. As another example, the content operations tool GatherContent, allows you to schedule content on a calendar, set a review workflow, and establish templates to keep content on time and on target.…
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