From the course: Building an Integrated Online Marketing Plan
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Getting that email address
From the course: Building an Integrated Online Marketing Plan
Getting that email address
- [Instructor] In all of your marketing activities, one of the most important conversions you can get is the email address. Email is powerful. It produces the highest return on investment of any digital marketing activity. It's your audience, and you communicate with them whenever you want. It's the audience you own. They have given you explicit permission to market. People prefer receiving promotional material through email rather than through their social channels. This is why people respond to email offers more than any other type of offer. The return on investment is incredible, especially compared to other channels. People see email as being the least intrusive of all channels. And because of smart phones, email usage is at an all-time high. This has led to companies trying different ways to capture emails on their websites, through the homepage, the email page, a checkout page. People are experimenting with all kinds of ways to get the email address. One example of this is…
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