From the course: Marketing to Diverse Audiences
Join today to access over 22,600 courses taught by industry experts.
Getting marketing buy-in from the executive suite
From the course: Marketing to Diverse Audiences
Getting marketing buy-in from the executive suite
(lively music) - Whether you work at a huge corporation, a small shop, or something in between, you will have to present your ideas and your vision for the future to an executive team. You're going to need buy-in, you're going to need resources, you're actually going to need them to help champion this to make sure this is not just another campaign, or an idea, or some tactics, or some things you check off, but a fundamental shift in what you're going to do. Now I know you got your deck ready. You got your 16 by nine. You've got the white space. You got all the key points, but I want to tell you a little secret. It doesn't matter how well designed your deck is if the message never lands and the vision never expands. So, how do we not just present what we've talked about as just another thing to do and shift it so that people understand this is how we do business? So there are three points you need to communicate when you're meeting with your executive team to make sure this lands and…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.