From the course: Jonah Berger on Viral Marketing
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Getting people to care with emotion
From the course: Jonah Berger on Viral Marketing
Getting people to care with emotion
- A few years ago, I was biking through the suburbs of Philadelphia, when I saw a really cute dog running around in circles around in the parking lot. I love dogs, I always have, and this dog looked super cute. But when I was biking by, I noticed that there were no cars in the parking lot. So I said, someone must have lost their dog. So (imitates brakes squealing), put the brakes on my bike, and I walk over, had my cellphone with me. I thought I'd just take a look at the dog's tag, figure out the owner's phone number, give it a call, and someone would come pick it up. But as I walked over to the dog, I noticed something a little bit scary. There was no collar on the dog, and as I looked closer, it had sores all over its body and was somewhat emaciated. Someone had left the dog in the park to die, to fend for itself. Now, I at the time couldn't have a dog, so I called up my local animal shelter. And I said, "Hey, I've got this dog here. "Can you come pick it up?"…
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