From the course: Growth Hacking Tips

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Giveaway smaller prizes

Giveaway smaller prizes

From the course: Growth Hacking Tips

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Giveaway smaller prizes

- Giveaways are always an incredibly popular growth technique. Who doesn't love to win something, right? Well, it turns out giving away an iPad isn't always an incredible motivator, and there's two reasons for this. First, you see, marketers are quick to ruin a good thing. Someone tries a novel concept, like giving away an iPad, and it's new and it's exciting and audiences flock to it. Then more and more brands jump on the bandwagon because they see the value. And over time, it becomes overdone. It's lost the spark, and the marketing model has hit peak fatigue. Let's say you drive the same route to work every day. You likely zone out. Nothing really ever changes. But one day there's something new on the route, and you do a double-take. You're not expecting it. Your interest is piqued. You see, you have to push beyond the typical giveaway and find things that make people go, "Oh, that's different." Now, the second…

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