From the course: Growth Hacking Tips
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Giveaway smaller prizes
- Giveaways are always an incredibly popular growth technique. Who doesn't love to win something, right? Well, it turns out giving away an iPad isn't always an incredible motivator, and there's two reasons for this. First, you see, marketers are quick to ruin a good thing. Someone tries a novel concept, like giving away an iPad, and it's new and it's exciting and audiences flock to it. Then more and more brands jump on the bandwagon because they see the value. And over time, it becomes overdone. It's lost the spark, and the marketing model has hit peak fatigue. Let's say you drive the same route to work every day. You likely zone out. Nothing really ever changes. But one day there's something new on the route, and you do a double-take. You're not expecting it. Your interest is piqued. You see, you have to push beyond the typical giveaway and find things that make people go, "Oh, that's different." Now, the second…
Contents
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Ask uncomfortable questions1m 31s
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Giveaway smaller prizes1m 49s
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Delegate with outsourcing1m 39s
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Work in a time box1m 40s
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Pretend you have a pivot2m 6s
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Show up often1m 19s
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Leverage podcasts48s
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Pitch using video52s
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Go to sales training1m 13s
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Pitch journalists with snail mail44s
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Test your MVP before it's built1m 40s
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Combat email fatigue1m 25s
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Take advantage of guest blogging1m 3s
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Securing reviews1m 12s
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The truth on money-back guarantees1m 19s
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Shorten your trial length1m 40s
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Upselling before the trial56s
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The psychology of in-group bias1m 23s
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The value of repetition1m 20s
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Consumers will question facts1m 22s
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Secure speaking opportunities1m 31s
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Securing media mentions1m 42s
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Motivate with curiosity1m 31s
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Use a missing link reminder1m 27s
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Capitalize on FOMO34s
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Use great email signatures42s
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Join an association37s
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